Hey, What Is ContentTECH?
I tried asking the above question to Alexa. She replied, “Hmm…I don’t know that one.” So I asked Siri. She replied rather coyly, paraphrasing The Hunger Games: “I found these top movies that may match...
View ArticleThe Only Way to Guarantee a Perfect Content Model
I thought I knew everything I needed to know about content modeling. So when I took on a project that involved migrating a Fortune 500 B2B company’s digital marketing stack to a headless CMS...
View ArticleDon’t Let Content Marketing Be a Dead-End Career [New Framework]
Content marketing is growing exponentially. But the advancement ladder for content practitioners is missing most of its rungs. While many organizations consider content marketing an important,...
View ArticleHow to Measure Content Marketing: The (Updated) Essential Guide
Updated April 1, 2021 No matter how creative, memorable, or popular your content is, every asset will be judged by the impact it makes on your business’s bottom line. It’s tempting to think about...
View ArticleDigital Marketing Tools Aren’t Easy – And They Shouldn’t Be
Last week I participated in a Zoom call with a client who was getting a demonstration of a new digital asset management system. The sales engineer deftly clicked through the interface, configured a...
View ArticleWorld-Renowned Chef Cat Cora to Headline ContentTECH Summit 2021
In Chef Cat Cora’s memoir, Cooking as Fast as I Can: A Chef’s Story of Food, Family and Forgiveness, she said, “I would one day discover the principles of opening your own restaurant were pretty much...
View ArticleOur New .TECH Home
Welcome to our new home! We are excited to be partnering with .Tech Domains, the leading new domain extension for the tech ecosystem, to offer content technology news and event information for...
View ArticleHow Content Operations (Done Well) Magically Balances Creativity and Scale...
You’ve probably heard people describe marketing departments as places for trying fantastical things where no one has a bad idea, and everybody’s work gets a star and gets put up on the refrigerator....
View ArticleCooking Up Content at ContentTECH Summit
With Cat Cora headlining this year’s ContentTECH Summit, the CMI team has embarked on a culinary journey of sorts. By that, I mean we keep talking about food. A lot of food. To keep track of our...
View ArticleThese 10+ Expert Tips Explain How to Really Scale Content Production
To scale your content marketing, stop thinking like a great home cook and start thinking like a restaurant chef. A great home cook makes masterful, mouth-watering dishes adored by friends and family....
View Article25+ Expert Takeaways About Content Strategy, Experiences, Tech, Analytics,...
How do you summarize the takeaways from a conference packed with great ideas and advice? That’s a familiar challenge for every conference attendee who’s struggled to share their experience and...
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